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Welsh Consultants
A Boutique Management Consulting Outfit Providing Actionable Insights
& Strategic Advisory to Clients worldwide
Welsh Consultants- A Boutique Management Consulting Outfit Providing Actionable Insights & Strategic Advisory to Clients- Welsh Consultants advises organizations on Strategic & Operational Matters using deep industry knowledge & expertise in order to drive organizational impact. It provides business leaders with forward-looking business strategy consulting services that help drive sustainable competitive advantages and profitability. Its areas of expertise are inclusive of.
CORPORATE STRATEGY & STRATEGIC MARKETING
Welsh Consultants work closely with clients to develop robust corporate and business unit strategies while building alignment across the organization. It provides industry-specific strategy consulting for fundamental strategic challenges such as market assessment, scenario planning, strategic marketing, process design, and alliance management.
CORPORATE FINANCE/MERGERS & ACQUISITIONS
Welsh Consultant’s strategy consulting provides experienced and expert support for all facets of Corporate Finance and Mergers and Acquisitions including target identification and screening, financial due diligence, and post-merger integration.
ORGANIZATIONAL DESIGN & EFFECTIVENESS
Welsh Consultants offers deep expertise and experience in organizational designing & leadership development, performance management, and other aspects of workforce development.
DIGITALIZATION-WEB & SOCIAL MEDIA MARKETING
Welsh Consultants sharpens the Online-Digital-Web-Social Media presence of clients in order for them to connect well with their audiences and help them build their brand presence, increase sales, and drive online traffic. This involves publishing great content on social media profiles, engaging with followers, analyzing traffic using Data Analytics, Business Intelligence & Artificial Intelligence and running social media adverts.
BRAND STRATEGY, GROWTH & INNOVATION
Welsh Consultants tailors works with clients in order to develop world-class innovation processes, filling the innovation pipeline with new products and services, and creating distinctive brand strategies.
OPERATIONS &
SUPPLY CHAIN MANAGEMENT
Welsh Consultants’ Operations & Supply Chain Practice sits at the intersection of strategy, technology, and transformation in order to deliver sustainable and all-inclusive growth.
Body of Consulting Work
01
IN THE AREA OF DIGITALISATION-WEB MARKETING-SOCIAL MEDIA MARKETING
- Wrote contemporary marketing literature, social media B2B editorial content, website editorial content, corporate communications editorial content, press releases and thought leadership marketing content relevant to the client’s business divisions and various stakeholders.
- Introduced an Ed-Tech business model for a client maintaining awareness of best practices, emerging technologies and new potentials in the area of educational technology that may be adopted with the integration of emerging instructional media, technologies, pedagogies and practices
- Developed a 3-5-year educational technology strategic roadmap in alignment with overarching institutional goals and objectives- Worked on integration of the curriculum with state-of- the-art instructional technologies
- Managed Search team across multiple clients, establishing/refining processes for creating, implementing, tracking, analyzing and optimizing Paid Search campaigns in Google AdWords, Yahoo! Search Marketing, Bing, and other search engines
- Drove new ideas and processes in order to improve performance of SEM campaigns including account structure, bid strategy, ad copy, and keyword expansion
- Assisted the CEO in developing the company’s Corporate Strategy and setting its course in launching an E Commerce business in the realm of Furniture- Architecture & Interior Designing. This was achieved by determining the company’s Unique Selling Proposition & distinctive offering and assessment of the trends across markets, customer, competitor, regulatory and technology insights.
- Executed and managed large strategy projects with multiple stakeholders for establishing an E Commerce platform for the client- This involved market entry & expansion related strategy development and development other strategic initiatives related to the clients, services, industry programs, talent, and global network and collaboration
02
FOR A DIVERSIFIED ENGINEERING GROUP WITH INTERESTS IN MEP (MECHANICAL, ELECTRICAL & PLUMBING); SOLAR EPC, DG SETS & CO-GEN SOLUTIONS
- COMPETITIVE MARKET INTELLIGENCE- Pursued a major project wherein which across the group portfolio I had to undertake competitive analysis with respect to its leading industry competitors.
- COMPETITIVE ANALYSIS- Undertook a comprehensive analysis of the formidable competitors in the MEP line of business in India, generating insights on the underlying reasonings behind the competitive performance of competitors, and as well providing recommendations on new markets for the company to enter into in particular.
- STRATEGIC MARKETING- Undertook a project with the objectives of determining the market size and attractiveness of the MEP market in select African countries and having an assessment of the company’s selling potential in them. This was followed by a development of a GO TO MARKET STRATEGY inclusive of the following branding initiatives:
- ADVERTISING & BRANDING- Participated in cosponsor ships in leading Africa based exhibitions & conferences with the view of enhancing the company’s brand presence in Africa. Partnered in the likes of Africa Energy Forum, Africa Investment Forum, Africa Business Roundtable & European Business Council for Africa & Mediterranean.
- COMPETITIVE ANALYSIS- Undertook a competitive analysis in the DG Sets line of business in India, generating insights on the reasonings behind the superior performance of competitors and as well revamping the strategy in the retail segment by altering the very business model for attaining cost competitiveness.
03
FOR INDIA’S LEADING ALLOY STEEL MANUFACTURING COMPANY WITH INTERESTS IN STAINLESS STEEL AND HEAVY-DUTY CRANES MANUFACTURING
- STRATEGIC MARKETING PARTNERSHIP- Worked on an extensive project pertaining to identification of an international strategic collaboration partner for the company. Did an extensive strategic analysis of the international alloy steel manufacturing industry, leading to development of options for the manner in which a strategic collaboration could be put in place.
- OPERATIONS MANAGEMENT- Studied the detailed manufacturing process involved in the distinct stages of steel manufacturing at the Alloy Steel manufacturing unit and developed necessary control documents in order for the plant’s performance to get assessed.
- COST REDUCTION STRATEGIES- Undertook a cross sectional analysis of the manufacturing cost structure prevalent at the Alloy Steel manufacturing unit, leading to development & implementation of cost reduction strategies worth Rs 100 Crores/Annum.
- SUPPLY CHAIN MANAGEMENT- Worked on a project pertaining to development of a multi modal and multi-source transportation matrix for the supply of iron ore and coke to the Alloy Steel manufacturing unit in Karnataka. This involved evaluating the transportation means of road & coastal shipping and the dimensions of transportation time and raw material quality were as well inherent in the matrix.
04
FOR INDIA’S LEADING COMMODITY STEEL MANUFACTURING COMPANY
- CORPORATE STRATEGY- Undertook a Global Benchmarking exercise for the company. Researched & analyzed public data with regards to Basic Company Information, Business & Operating Parameters, Cost Structure (Operations) and Management & Leadership Style. This comprehensive quantitative as well as qualitative benchmarking study led to an insightful understanding of the world class metrics prevalent in the Global Steel Industry and also generated a genuine understanding of the Competitive Advantages present within the world’s leading most steel companies.
- GLOBAL CAPITAL MARKETS- Advised the company’s parent company to list itself on major Global Stock Exchanges in its pursuit of becoming a Multi-National Company.
- GO TO MARKET STRATEGY- Formulated the entry strategy for the company with respect to long products in the Global market. Advised on the pursuit of Contract Manufacturing with the leading Global long products manufacturers.
- MARKETING STRATEGY- Formulated a B2B Marketing Strategy for the company with respect to the Global Automotive Industry.
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