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A Boutique Management Consulting Outfit Providing Actionable Insights
& Strategic Advisory to Clients worldwide
Welsh Consultants would set out the Corporate Strategy for an organization- hierarchically the highest strategic plan of the organization which pursues the vision & mission of the organization and sets out the overall directions and the ways in which they are to be achieved through the course of Strategic Management activities. It would be a long-term, clearly defined direction of a company or an organization which shall be determining the overall values of the organization, setting strategic goals and motivating people to achieve them. This would be done by using strategic goals and milestones. However just to emphasize, Welsh Consultants would also be ensuring that the Corporate Strategy laid out is necessarily a continuous process- emergent rather than prescribed, that is responsive to the changing conditions and surroundings – the market conditions. The Corporate Strategy laid out therefore would include and influence all aspects of the organization and its entire product portfolio- It shall not only define the product and business direction (business, market and financial goals) but also what a firm has to do in order to achieve them- What resources to invest in and how to organize them- What people skills are needed, which competencies must be developed and how they must be used for developing the business.
Hierarchy of Goals- Vision, Mission & Strategic Objectives | Competitive Advantages & Key Success Factors | Horizontal Integration Strategies |
Vertical Integration Strategies- Backwards & Forward | Competitive Market Entry Strategies | Diversification Strategies- Concentric & Conglomerate |
Strategic Collaborations- Strategic Alliances, Technology Transfers, Contract Manufacturing | Organic Expansion Strategies- Greenfield Projects | Inorganic Expansion Strategies- Mergers & Acquisitions and Amalgamations |
Defensive Strategies- Spin Offs, Divestitures & Leveraged Buyouts | Turnaround Strategies- Cost Leadership & Differentiation | Intensive Strategies- Market Penetration & Product Development |
Welsh Consultants would define Marketing strategy as a long-term, forward-looking approach and an overall game plan of any organization or any business with the fundamental goal of achieving a sustainable competitive advantage by understanding the needs and wants of customers. For Welsh Consultants, Strategic Marketing would involve an analysis of the company’s situation, evaluation and selection of market-oriented competitive strategies that would contribute to the company’s goals and marketing objectives. Welsh Consultants would take an approach wherein which Strategic Marketing, an integral part of Strategic Management, would leverage Marketing as an essential link between the organization and its customers.
Market Sizing | Market Assessment | Competitive Analysis |
Product Management | Assessment of the Selling Potential | Forward Network Planning & Establishment- Distribution Management |
Advertising | Branding | Go-To-Market Strategy Development |
At Welsh Consultants, the Corporate Finance practice deals with how corporations deal with funding sources, capital structuring, and investment decisions, and is primarily concerned with maximizing shareholder value through long and short-term financial planning and the implementation of various strategies. The practice ranges from capital investment decisions to investment banking.
Capital Investments | Capital Financing | Return on Capital |
|---|---|---|
Decisions on which projects/acquisitions to invest in | Determining how to fund capital investments | Deciding on how and when to return capital to investors |
Earning the highest possible risk-adjusted return | Optimizing the firm’s capital structure | Deciding on how to maximize return of capital |
In Mergers and Acquisitions (M&A) transactions, Welsh Consultants deals with combining wo companies in some form. Although mergers and acquisitions (M&A) are used interchangeably, they come with different legal meanings. Welsh Consultants holds the capacity of providing advisory on the following principle types of M&As-
1. Horizontal- Merger between two companies that operate in similar industries that may or may not be direct competitors.
2. Vertical- Merger between a company and its supplier or a customer along its supply chain- Idea is to move up or down along its supply chain, thus consolidating its position in the industry.
3. Conglomerate- Merger for diversification reasons and in between companies in unrelated industries.
Welsh Consultants pursues Organizational Design as a process for shaping the way organizations are structured and run which would involve many different aspects of life at work, including team formations, shift patterns, lines of reporting, decision-making procedures, communication channels, and more. Organization Design – and redesign – can help any type of organization to achieve its goals. Sometimes, a large-scale reorganization is necessary. At other points, more subtle shifts in structures and systems can ensure that an organization continues to thrive.
Welsh Consultants divides Organizational Design into two distinct styles- Hierarchical & Organic. The table below shows some of the key features of hierarchical and organic designs – examined in terms of complexity, formality, levels of participation, and communication styles.
Characteristic | Hierarchical Structure | Organic Structure |
|---|---|---|
Complexity | High – with an emphasis on horizontal separation into functions, departments and divisions. | Usually lower – less differentiation and functional separation. |
Formality | High – lots of well-defined lines of control and responsibility. | Lower – no real hierarchy, and less formal division of responsibilities. |
Participation | Low – employees lower down the organization have little involvement in decision making. | Higher – lower-level employees have more influence on decision makers. |
Communication | Downward – information starts at the top and trickles down to employees. | Lateral, upward and downward – information flows through the organization with fewer barriers. |
Welsh Consultants believes that a company needs its own digitalization strategy to advance its digital transformation. This strategy is the foundation and shows a company the business models that could spell success in the future. From industry to logistics and energy, the digital transformation is a reality in every sector. The new technologies mean new challenges for every company. Customer and supplier relationships are also increasingly changing. Until now, only 40 percent of companies from the leading industries – mechanical and process plant engineering, automotive (original equipment manufacturers [OEM] and suppliers), logistics and transport – have been systematically working to advance digital innovations, according to a recent study. To identify the key areas of action for a company as part of the digital transformation, organizations first need to create the right foundation by coming up with a digitalization strategy. Welsh Consultants has developed its own approach that considers the three main pillars of the digitalization process: innovation, processes and technologies.
Strategic Analysis and Setting Targets | Operationalizing the Digitalization Strategy | Implementing the Digitalization Strategy |
|---|---|---|
First, senior management should collaborate with middle management to come up with a digital vision and agenda. This includes taking a look at things such as new technologies and digital development patterns to explore their potential for the company. This step includes an analysis of the company that considers the sector and the competition and development of the digitalization vision. | Once a company has developed its digital vision, set an agenda and analysed its digital maturity, it can move on to identifying the know-how and expertise it may need and use the findings to identify innovations in the form of new services, for example. Here, it is important to bring IT, specialist departments and middle management together so as to consider the needs of all of a company’s divisions and departments. | Based on this information, the third step is to implement the strategy that has been developed. The company can now develop its own digital roadmap and a portfolio and set priorities. This step in the process involves communication with senior management to coordinate specific digital projects with the development of the company as a whole. Once this step has been completed, the company is in the middle of digital transformation. |
Welsh Consultants believes that branding is one of the most critical aspects of business strategy and provides a sustainable competitive advantage. Branding allows a business to differentiate its products and services from those of its competitors’. The digital economy has made it easier for small businesses to gain access to branding experts and leverage branding in a meaningful way. Branding is the process of qualifying the value and authenticity of an organization, product, or service. It is a clear set of characteristics, benefits, and attributes that define a particular brand. Welsh Consultants believes that branding is what drives marketing because branding is essentially strategic in nature. Brand strategy defines rules and guidelines on how, what, where, when and to whom you communicate your brand messages. A well-defined and executed brand strategy leads to a consistent brand message, a strong emotional connection with customers, and higher brand equity. Successful branding also creates “brand equity” – the amount of money that customers are willing to pay just because it’s your brand. In addition to generating revenue, brand equity makes your company itself more valuable over the long term. Does your company follow a defined strategy for your brand? Which case do you fall under?
Best Case | Neutral Case | Worst Case |
|---|---|---|
Prospects and customers know exactly what you deliver. It’s easy to begin dialogue with new prospects because they quickly understand what you stand for. | The market may not have a consistent view or impression of your product and company, but in general, you think it’s positive. | You don’t have a brand strategy and it shows. It’s more difficult to communicate with prospects and convince them to buy. |
You acquire customers quickly because your prospects’ experience with you supports everything you say. | You haven’t thought a lot about branding because it doesn’t necessarily seem relevant, but you admit that you can do a better job of communicating consistently with the market. | They don’t have an impression of your product/service or why it’s better. What you do, what you say and how you say it may contradict each other and confuse your prospects. |
You can charge a premium because your market knows why you’re better and is willing to pay for it. | You’re not helping yourself but you’re not hurting yourself either. | Competitors typically have an easier time acquiring customers. |
Welsh Consultants’ Operations & Supply Chain Practice sits at the intersection of strategy, technology, and transformation in order to deliver sustainable and all-inclusive growth. Welsh Consultants aims at connecting boardroom strategies with transformative operational technology enablers through means such as automation & digitisation where and when it matters the most. This often implies partnering with organizations in order to define strategic direction, optimizing capital spend, and building enterprise-wide capex capabilities, including designing digital transformations. It’s an approach aimed at evaluating early-stage projects and applying strategic levers in order to improve project viability through means such as optimizing design, procurement, and the critical enablers of organization, culture, capabilities, risk, and analytics.
At Welsh Consultants, Operations Management is understood as the administration of business practices in order to create the highest level of efficiency possible within an organization, implying producing finished products and rendering services as efficiently as possible in order to maximize the profitability of an organization. In operations management, Welsh Consultants attempts to balance costs with revenue in order to achieve the highest net operating profit possible. Welsh Consultants also recognises that operations management involves various strategic issues as well, including determining the size of manufacturing plants and project management methods and implementing the structure of information technology networks. As per Welsh Consultants, in order tohave an effective operations management environment, an organisation must understand the processes that are essential to what it does and get them to flow and work together seamlessly. Sound Operations & Supply Chain Management calls for understanding of local and global trends, customer demand, and the availability of resources for production. Welsh Consultants strives to achieve all of this and believes that another large facet of operations management involves the delivery of goods to customers. This includes ensuring that products are delivered within the agreed time commitment. Therefore, as per Welsh Consultants, operations management also typically follows up with customers in order to ensure that the products are meeting quality and functionality needs. Finally, as per Welsh Consultants, operations management takes the feedback received and distributes the relevant information to each department for process improvement.
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